Creating a comprehensive business roadmap

There are stores filled with books on how to create business strategies and roadmaps. This book absolutely doesn't have any pretention to wrap this all into just one paragraph. However, for an enterprise architect, it is important to understand how the business roadmap is evaluated:

1. The mission and vision of the business, including the strategic planning of how the business will target the market and deliver its goods or services.
2. Objectives, goals, and direction. Again, this includes planning in which the business sets out when and how specific goals are met and what it will take to meet the objectives in terms of resources.
3. Strengths, weaknesses, opportunities, and threats (SWOT). The SWOT analysis shows whether the business is doing the right things at the right time or that a change in terms of the strategy is required.
4. Operational excellence. Every business has to review how it is performing on a regular basis...