Data monetization

All the time and effort spent by organizations to build a modern data platform on AWS is for a reason; to get the best return on investment (ROI). Typically, ROI can be measured in monetary terms and, most of the time, we think of external monetization, where we get profit from the data sold outside the organization. However, data monetization has many other forms including direct, indirect, and internal monetization.

All organizations want to treat data as a product, which refers to the concept of treating data as a valuable asset that can be packaged, managed, and monetized. AWS provides various services and tools that enable organizations to leverage their data and create data-driven products for internal as well as external use.

There are several ways to monetize data using the data platform built on AWS. Here are some common data monetization types:

• Selling data products on AWS Marketplace: AWS Marketplace allows you to package and sell data products...