Managing Sales Through WP Admin
Now that we’ve organized our products and set up our store to attract organic traffic from search engines, we need to think about how we fulfill orders. If your store takes off, you’ll likely spend a lot of time processing orders, handling returns, and reviewing revenue and sales trends.
Processing orders is working in your business. It’s what you need to do to get good reviews and get the next order. If you can process orders and refunds quickly, that gives you time to work on your business. That means reviewing sales and revenue trends to understand where your business is making a profit and doubling down on what’s working as well as learning where you’re unprofitable and where you might need to divest or run a clearance sale to remove inventory that’s not moving.
This chapter will cover the following topics, which are just a few of the responsibilities that store owners have to handle:
- Fulfilling...
