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Learning Social Media Analytics with R

You're reading from   Learning Social Media Analytics with R Transform data from social media platforms into actionable business insights

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Product type Paperback
Published in May 2017
Publisher Packt
ISBN-13 9781787127524
Length 394 pages
Edition 1st Edition
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Authors (4):
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Raghav Bali Raghav Bali
Author Profile Icon Raghav Bali
Raghav Bali
Dipanjan Sarkar Dipanjan Sarkar
Author Profile Icon Dipanjan Sarkar
Dipanjan Sarkar
Karthik Ganapathy Karthik Ganapathy
Author Profile Icon Karthik Ganapathy
Karthik Ganapathy
Tushar Sharma Tushar Sharma
Author Profile Icon Tushar Sharma
Tushar Sharma
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Toc

Table of Contents (10) Chapters Close

Preface 1. Getting Started with R and Social Media Analytics 2. Twitter – What's Happening with 140 Characters FREE CHAPTER 3. Analyzing Social Networks and Brand Engagements with Facebook 4. Foursquare – Are You Checked in Yet? 5. Analyzing Software Collaboration Trends I – Social Coding with GitHub 6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange 7. Believe What You See – Flickr Data Analysis 8. News – The Collective Social Media! Index

Challenges


Flickr is one of the longest-standing social networks and it has evolved over the years. Pretty much like Flickr, we have progressed through this book and evolved our methods and techniques across chapters. Flickr presented its own set of challenges and the following is a quick summary of these:

  • API response objects: Flickr has a nicely documented and updated set of APIs which provide access to most of its publicly usable content. The challenge comes from the design and response of these APIs. While the design of the APIs is something for which Flickr engineers must have put in a lot of thought, they pose difficulties for analytical use cases. It is difficult to use multiple API methods to extract data related to a single entity and so on. On the same lines, the response objects are deeply nested and require some thought and creativity before one can preprocess and use the data for any analysis. Moreover, any changes to the APIs may require extensive rework with regards to extraction...

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