Empowering growth product managers for informed experimentation
In the dynamic landscape of growth product management, intuition and instinct have paved the way for data-driven strategies. As a growth product manager, your decisions aren’t merely fueled by gut feelings—they’re steered by the insights that data and analytics provide. In this section, we delve into the pivotal role of data and analytics in driving informed experimentation, optimizing user experiences, and orchestrating growth strategies that transcend speculation.
Analytics tools setup – crafting the infrastructure of insights
Picture data as the raw material from which insights are forged, and analytics tools as the furnaces that transform this raw material into invaluable insights. The setup of robust analytics tools is the foundation upon which your data-driven growth experiments stand.
The first step is selecting the right analytics tools. Platforms such as Google Analytics, Mixpanel...
