What causes discrepancies in master data?
Every company starts with a simple database to manage its customers, products, and all other important business entities. As the company grows, these data start migrating to the different departments and regions of the company. Over time, copies of these data exist in many areas of the company. The data are changed or modified over time. These changes are sometimes planned and sometimes accidental. As a result, the data starts drifting from its original value, and you have different versions of the same data at different locations. Here are a few reasons why this master data drifts from its original values:
- Inconsistent naming conventions: Some countries capture the names of people, such as their last name, first name, and middle name. Some countries skip middle names. These inconsistent naming conventions can lead to duplicate records for the same product.
- Lack of standards: Information such as product names and account numbers...
