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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Metrics-driven prioritization

One of the critical reasons for collecting metrics and gathering data around trends is to track the performance in different aspects and make any necessary improvements if required. Therefore, the most appropriate and effective prioritization mechanism is prioritizing and implementing capabilities and features based on the metrics. In the previous chapter, regarding metrics for measuring the platform, we discussed the fact that the platform goals and metrics are classified mainly into three categories – accumulation, connection, and interaction.

Hence, if we prioritize features based on the metrics, we must add and prioritize features that would optimize and improve accumulation, connection, and interaction. Some features and capabilities can be added to each of these categories and when they all perform in conjunction with each other, the platform generates value, as depicted in the following diagram:

Figure 9.1 –...

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