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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Defining the business vision

The business vision is something that is the core of what your business is supposed to do. A rightly defined business vision provides an aim and the goal to the business. It gives a sense of direction and guides you on the right path. It is the first step in formulating any strategies or plans. Setting the right business vision will help in establishing the right direction for our platform. Defining the business vision is the first step toward defining the platform strategy. Once the business vision is specified, it enables the definition of the business strategy, which then helps in formulating the platform strategy.

Before going into the weeds of creating the platform strategy, we should understand how to define the business vision.

Steps for defining the business vision

Business vision should clearly mention the business's objective and where you see your business a few years down the line. It must be precise and straightforward and should...

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