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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Case study

Let's continue with the case study of our educational content sharing and learning platform, Escola. In the previous chapter, we researched to define the problem statement and identify the solution, and we also validated the viability and feasibility of our platform. The conclusion after different tests and analyses was to proceed to the next step for the Escola platform. Hence, in the next step, we will define the business vision, business strategy, and finally create the platform strategy for the Escola platform.

Business vision

To define the business vision, we must look at the problem statement that we are trying to solve and provide a direction to our company based on that problem. The problem that we were trying to solve through the Escola platform is that educators cannot reach out to interested students to share learning content, and students cannot find the right educators to receive that content.

Solving this problem will provide the business objective...

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