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Data Science for Marketing Analytics

You're reading from   Data Science for Marketing Analytics A practical guide to forming a killer marketing strategy through data analysis with Python

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Product type Paperback
Published in Sep 2021
Publisher Packt
ISBN-13 9781800560475
Length 636 pages
Edition 2nd Edition
Languages
Tools
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Authors (3):
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Vishwesh Ravi Shrimali Vishwesh Ravi Shrimali
Author Profile Icon Vishwesh Ravi Shrimali
Vishwesh Ravi Shrimali
Mirza Rahim Baig Mirza Rahim Baig
Author Profile Icon Mirza Rahim Baig
Mirza Rahim Baig
Gururajan Govindan Gururajan Govindan
Author Profile Icon Gururajan Govindan
Gururajan Govindan
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Toc

Table of Contents (11) Chapters Close

Preface
1. Data Preparation and Cleaning 2. Data Exploration and Visualization FREE CHAPTER 3. Unsupervised Learning and Customer Segmentation 4. Evaluating and Choosing the Best Segmentation Approach 5. Predicting Customer Revenue Using Linear Regression 6. More Tools and Techniques for Evaluating Regression Models 7. Supervised Learning: Predicting Customer Churn 8. Fine-Tuning Classification Algorithms 9. Multiclass Classification Algorithms Appendix

7. Supervised Learning: Predicting Customer Churn

Activity 7.01: Performing the OSE technique from OSEMN

Solution:

  1. Import the necessary libraries:

    # Removes Warnings

    import warnings

    warnings.filterwarnings('ignore')

    #import the necessary packages

    import pandas as pd

    import numpy as np

    import matplotlib.pyplot as plt

    import seaborn as sns

  2. Download the dataset from https://packt.link/80blQ and save it as Telco_Churn_Data.csv. Make sure to run the notebook from the same folder as the dataset.
  3. Create a DataFrame called data and read the dataset using pandas' read.csv method. Look at the first few rows of the DataFrame:

    data= pd.read_csv(r'Telco_Churn_Data.csv')

    data.head(5)

    Note

    Make sure you change the path (emboldened in the preceding code snippet) to the CSV file based on its location on your system. If you're running the Jupyter notebook from the same directory where the CSV file is stored, you can run the preceding code without any modification.

    The...

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