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Key benefits

Learn strategies to create a data-driven culture and align data initiatives with business goals

Navigate the ever-evolving business landscape with a modern data platform and unique Data IP

Surpass competitors by harnessing the true value of data and fostering data literacy in your organization

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Description

Microsoft pioneered data innovation and investment ahead of many in the industry, setting a remarkable standard for data maturity. Written by a data leader with over 15 years of experience following Microsoft’s data journey, this book delves into every crucial aspect of this journey, including change management, aligning with business needs, enhancing data value, and cultivating a data-driven culture. This book emphasizes that success in a data-driven enterprise goes beyond relying solely on modern technology and highlights the importance of prioritizing genuine business needs to propel necessary modernizations through change management practices. You’ll see how data-driven innovation does not solely reside within central IT engineering teams but also among the data's business owners who rely on data daily for their operational needs. This guide empower these professionals with clean, easily discoverable, and business-ready data, marking a significant breakthrough in how data is perceived and utilized throughout an enterprise. You’ll also discover advanced techniques to nurture the value of data as unique intellectual property, and differentiate your organization with the power of data. Its storytelling approach and summary of essential insights at the end of each chapter make this book invaluable for business and data leaders to advocate for crucial data investments.

Who is this book for?

This book is for data leaders, CDOs, CDAOs, data practitioners, data stewards, and enthusiasts, as well as modern business leaders intrigued by the transformative potential of data. While a technical background isn't essential, a basic understanding of data management and quality concepts will be helpful. The book avoids twisted technical, engineering, or data science aspects, making it accessible and insightful for data engineers and data scientists to gain a wider understanding of enterprise data needs and challenges.

What you will learn

Develop a data-driven roadmap to achieve significant and quantifiable business goals

Discover the ties between data management and change management

Explore the data maturity curve with essential technology investments

Build, safeguard, and amplify your organization's unique Data Intellectual Property

Equip business leaders with trustworthy and high value data for informed decision-making

Unleash the value of data management and data governance to uplift your data investments

What do you get with a Packt Subscription?

Free for first 7 days. $19.99 p/m after that. Cancel any time!

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50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.

Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.

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Tom Redman Sep 30, 2024

Anyone who has ever participated in anything truly transformative knows that it is all about people: Inspired leadership; leaps of faith; tough negotiations; hard work to understand the most important needs of the most important customers; the soaring victories, the crushing defeats; and on and on. Further, those who are serious about data know that it is past time for true transformation.That’s why Alex’s book is so important. It describes all of the above through the author’s eyes for over a decade at Microsoft. It is a must read for anyone hoping to provide real leadership! I’m casting a wide net here–for example, you can’t be serious about AI without getting very serious about data.

Amazon Verified review

Sunil Soares Jul 19, 2024

Nice work by Aleksejs Plotnikovs to curate all his tremendous experience into a well-written book on data management at Microsoft. Definitely a must-read for data management practitioners. Well done Aleksejs, your tremendous knowledge and experience shines through!

Francesca Oct 22, 2024

I really enjoyed reading this book. What makes this book stand out is its focus on real business needs over just technology. It shows how true data-driven success involves empowering business owners with accessible, valuable data, not just relying on central IT teams. This approach transforms how data is perceived and used across the enterprise. With its engaging storytelling and concise chapter summaries, this book is a treasure trove of insights for business and data leaders looking to drive meaningful change.

Om S Aug 26, 2024

This book reveals how Microsoft mastered data management over the years, transforming it into a powerful business tool. It focuses on making data easy to use and aligning it with business goals. The content is accessible to both technical and non-technical readers, offering strategies to turn data into a competitive advantage. Perfect for business leaders/managers looking to drive performance through smart data practices.

Data Management Strategy at Microsoft: Best practices from a tech giant's decade-long data transformation journey

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