Simple and strong core messaging

As you embark on a formal data governance transformation, it is of utmost importance that you make your messaging simple and understandable to the masses. One great way to do this is to think about what life will be like once you’ve delivered. A great way to do this is to start by outlining your as is versus your to be state. I’ve seen this work well in a number of companies and as a clear way to depict the variance between before and after. This should be done in several ways, but first and foremost, it should be done from a business perspective.

For example, if it takes 18 days to complete a quote for a customer in the current state but, in the future state, we expect it to only take 8 hours, you should define this for the user. Show them and tell them how you’re going to get there:

• Are you going to implement a new system?
• Are you going to automate processes?
• Are you going to remove redundant processes?
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