Summary

I hope you enjoyed as much as I did the intense journey in the vast and fascinating world of data storytelling that this chapter took us through. We can be great data analysts or respected business domain experts. However, in a business organization, we will often lack the full authority required to make decisions freely and make things happen, even if data certifies the validity of our points. Storytelling extends the potential of data analytics as it lets us transform data into value-creating actions.

We started by applying the ageless enablers of persuasion (being credible, offering logical reasoning, and driving emotional engagement) to business data, and we explored the many reasons stories can make a difference in advocating our data-based recommendations. Then, we went through a systematic process for building data stories that stick, leveraging the (simple but effective) 3-act story structure and the five archetypal data scene types. Afterward, we acquired a set...