Companies embracing generative AI
Since the launch of ChatGPT in November 2022, up to the newest large foundation models on the market (both proprietary and open-source), many companies in different industries started embracing generative AI within their processes and products. Let’s discuss some of the most popular ones.
Coca-Cola
Coca-Cola partnered with Bain & Company and OpenAI to leverage DALL-E, a generative AI model. This partnership was announced on February 21, 2023.
OpenAI’s ChatGPT and DALL-E platforms will help Coca-Cola create customized ad content, pictures, and messages. Coca-Cola’s “Create Real Magic” initiative is the result of the collaboration between OpenAI and Bain & Company (https://www.coca-colacompany.com/media-center/coca-cola-invites-digital-artists-to-create-real-magic-using-new-ai-platform). The platform is a unique innovation that merges the abilities of GPT-4, which generates text that sounds like...