Identify internal and external triggers

External triggers are like the triggers we have discussed previously, whereas internal triggers are triggers that the player experiences within his/her own emotions. For example, a player gets an e-mail, which is an external trigger that highlights posts made about gun violence in the United States. If the player has been a victim of gun violence or has experienced it in some way he/she may have strong emotions towards the topic and be considerably more inclined to respond to the post (that is, taking on our target behavior). Our external trigger sets off an internal trigger within the player. We need to maximize internal triggers wherever possible. We have already outlined some of our external triggers in the previous sections. What might be some internal triggers our players could experience?

Intended action

Because our triggers cause an action, it is our task now to make that action as simple as possible to execute. We discussed one-click actions...