Typical aspects of an ICO campaign
Most ICOs have a typical trajectory for their marketing activities. Each of these activities exists to attract interest and investment in the company and present the project to the world at large.
Whitepaper
For most projects, the most critical piece is the whitepaper. The project whitepaper introduces the purpose of the project, the problems it tries to solve, and how it goes about solving it.
A good white paper will discuss the utility of the token and the market. Key sections of most whitepapers include:
- An introduction to the project
- A history of the market and prior solutions
- An introduction to the new solution using blockchain
- The utility of the token and tokenomics
- Future applications and synergies
- Addressing concerns and risks
- Team and team backgrounds
- A summary
Most whitepapers will include sections such as these, as well as others, depending on the exact nature of the project and the target market. The whitepaper will be used extensively for all future marketing...
