Using Marketing Cloud Einstein

Marketing Cloud Einstein arguably has the most advanced standard offerings in the Salesforce Einstein platform. Just take a look at the following screenshot, which shows an overview dashboard that contains a multitude of features:

Figure 4.1 – Marketing Cloud Einstein dashboard

The marketing space is also an area where Salesforce continuously fuels its in-house capabilities with new acquisitions, such as the recent acquisitions of Evergage or Datorama. The fundamental purpose of these offerings is to be able to deeply personalize the communications that are made to customers and potential customers. We will see how to do this in the following sections.

Einstein Engagement Scoring

It's no secret that some people are more likely to open messages and engage with your content than others. Nor is it hard to see how having a good metric for that likelihood to engage could help your marketing efforts. For instance,...