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Architecting AI Solutions on Salesforce

You're reading from   Architecting AI Solutions on Salesforce Design powerful and accurate AI-driven state-of-the-art solutions tailor-made for modern business demands

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801076012
Length 340 pages
Edition 1st Edition
Concepts
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Author (1):
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Lars Malmqvist Lars Malmqvist
Author Profile Icon Lars Malmqvist
Lars Malmqvist
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Table of Contents (17) Chapters Close

Preface 1. Section 1: Salesforce and AI
2. Chapter 1: AI Solutions on the Salesforce Einstein Platform FREE CHAPTER 3. Section 2: Out-of-the-Box AI Features for Salesforce
4. Chapter 2: Salesforce AI for Sales 5. Chapter 3: Salesforce AI for Service 6. Chapter 4: Salesforce AI for Marketing and Commerce 7. Chapter 5: Salesforce AI for Industry Clouds 8. Section 3: Extending and Building AI Features
9. Chapter 6: Declarative Customization Options 10. Chapter 7: Building AI Features with Einstein Platform Services 11. Chapter 8: Integrating Third-Party AI Services 12. Section 4: Making the Right Decision
13. Chapter 9: A Salesforce AI Decision Guide 14. Chapter 10: Conclusion 15. Assessments 16. Other Books You May Enjoy

Introducing Sales Cloud Einstein

The whole point of Sales Cloud Einstein is to make your sales team more effective. That means spending less time on routine chores and more time on selling and also enhancing that time by focusing it on the right leads and opportunities. Thereby, your organization will be able to close more sales and gain more revenue.

The following three key components make up this ensemble of sales productivity:

  • Einstein Lead Scoring and Opportunity Scoring: This gives a numeric score to leads or opportunities that indicates its likelihood to convert a lead into an opportunity and an opportunity into a sale, based on the historical data you have available.
  • Einstein Forecasting: This is an AI-enabled sales forecast to enhance the accuracy of your forecasts and give you insights into which direction your current pipeline might evolve.
  • Einstein Activity Capture: This automates the process of linking activities from your mailbox to the right leads and...
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