Walking in customers’ shoes

Mapping the user journey involves identifying the key steps that a customer goes through when interacting with a product, from initial awareness to post-purchase support. This includes understanding the customer’s needs, goals, and pain points at each stage of the journey, as well as identifying any potential roadblocks or friction points that could impede the customer’s progress. By understanding the entire customer experience, you can create products that are more intuitive and user-friendly and that better meet the needs of your customers.

Walking in the customer’s shoes is an approach that encourages you to put yourself in the customer’s position and see a product from their perspective. This can be done through user research, such as interviews or surveys, or by observing customers using the product. By gaining a deep understanding of the customer’s needs, goals, and pain points, you can create products that...