Is AMP for you? If you've read this far, then the answer is probably yes! It's true, however, that certain aspects of AMP are not ideal, but for many, the benefits outweigh the costs. For users, AMP pages load perceptibly faster. For publishers, AMP pages convert better. We noted earlier in the book that AMP pages are currently being exposed to over two billion web users, there are over one billion AMP pages live, and publishers are happy with the effects AMP have had on their bottom line. Right or wrong, users have voted for AMP with their taps and their touches.
Of course, AMP is not an all-or-nothing affair. It's a component framework after all, and it's not intrinsically tied to the AMP Cache; you can use AMP as a framework without needing to use the AMP Cache at all. Whether it works for you--if the benefits do indeed outweigh the downsides--is...