Basics of productizing

Productizing is a concept that comes up a lot in consulting, where service offerings are solidified into well-defined entities that can be effectively customized and resold. What this refers to is the ability to create a consistent workflow that you can rely on to deliver consistent results in the way traditional products demand.

Before we go further in depth into product management principles and aligning them to the idiosyncrasies of AI/ML services, let’s address a few of the basic ideas when it comes to what productizing means in the first place. The following flowchart demonstrates the process of “productizing” through four major areas: defining the scope of the product you’re ending up with, aligning branding and packaging to support that scope, training your sales and delivery teams to appropriately communicate the scope of your product, and establishing a feedback loop to inform the scope of your work (or to establish new...