Tips to increase traffic
If you're getting great results from AdWords, chances are you would like more traffic. Be cautious as you expand and implement the proposed strategies, focusing on a select few at a time to keep your ROI steady.
Getting ready
Review your current campaigns and figure out which ones are meeting your ROI goals. You'll want to start your optimization efforts there.
Catalog your current strategies and campaigns:
Are your campaigns targeting all of the relevant locations?
Are you advertising all of your current products and services?
Have you tried running ads on Google's Display network?
How to do it...
To increase traffic, try the following strategies:
Increase your budgets on campaigns that are restricted by budgets and not showing ads as often as possible. Check lost impression share and move more funds to campaigns that have high Lost IS (budget) percentages. Lost IS (budget) metrics show you how often your campaign's ad did not show due to a limited budget.
Raise bids on...
