Summary

We covered a wide range of technical optimization topics in this chapter. Hopefully, we've illuminated some of the mystery of search optimization and rankings. We have covered a lot of material, and many of these topics are certainly worthy of further study.

We began by learning how to craft a keyword-rich domain name without resorting to the corrupt and expensive secondary market for domain names. We learned how to manipulate WordPress' permalink structure for maximum benefit.

We dug deep into page titles, title tags, navigation anchor text, and meta tags. We learned how to apply sound methodologies of keyword density to our body copy. We also learned some advanced techniques to modify WordPress themes to deliver even greater SEO power. We built a bullet-proof robots.txt file to control WordPress' pesky duplicate pages and learned how to employ both the Google Webmaster Tool and XML sitemaps to increase spider penetration on your site.

In the next chapter, we'll learn how to craft...