Surveying UX research methods

This section will focus on some popular UX research methods.

I want to respect all the possible methods out there. We tend to pick techniques to help a specific problem, and one can’t apply all methods to all situations. But reminding yourself of options is good. There is more out there than covered in this chapter.

Article: Overview of research methods (https://www.nngroup.com/articles/which-ux-research-methods/)

The takeaway from that article is to notice where our review methods appear on Christian’s landscape map from the Nielsen Norman Group article, as in Figure 2.1.

I circled three methods we will cover and highlighted usability testing. The ones we will cover in this chapter provide the most value for helping decide what to build and start building a collection of customers to engage with over time. Usability testing is also essential; it will come into play when we have something to test. Once we have a product, we will...