You're reading from Python Machine Learning By Example Unlock machine learning best practices with real-world use cases

Product type Paperback

Published in Jul 2024

Publisher Packt

ISBN-13 9781835085622

Length 518 pages

Edition 4th Edition

Languages

Python

Tools

PyTorch

Concepts

Computer Vision

Author (1):

Yuxi (Hayden) Liu

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Table of Contents (18) Chapters

Preface

1. Getting Started with Machine Learning and Python

2. Building a Movie Recommendation Engine with Naïve Bayes FREE CHAPTER

3. Predicting Online Ad Click-Through with Tree-Based Algorithms

4. Predicting Online Ad Click-Through with Logistic Regression

5. Predicting Stock Prices with Regression Algorithms

6. Predicting Stock Prices with Artificial Neural Networks

7. Mining the 20 Newsgroups Dataset with Text Analysis Techniques

8. Discovering Underlying Topics in the Newsgroups Dataset with Clustering and Topic Modeling

9. Recognizing Faces with Support Vector Machine

10. Machine Learning Best Practices

11. Categorizing Images of Clothing with Convolutional Neural Networks

12. Making Predictions with Sequences Using Recurrent Neural Networks

13. Advancing Language Understanding and Generation with the Transformer Models

14. Building an Image Search Engine Using CLIP: a Multimodal Approach

15. Making Decisions in Complex Environments with Reinforcement Learning

16. Other Books You May Enjoy

17. Index

A brief overview of ad click-through prediction

Online display advertising is a multibillion-dollar industry. Online display ads come in different formats, including banner ads composed of text, images, and flash, and rich media such as audio and video. Advertisers, or their agencies, place ads on a variety of websites, and even mobile apps, across the internet in order to reach potential customers and deliver an advertising message.

Online display advertising has served as one of the greatest examples of machine learning utilization. Obviously, advertisers and consumers are keenly interested in well-targeted ads. In the last 20 years, the industry has relied heavily on the ability of machine learning models to predict the effectiveness of ad targeting: how likely it is that an audience of a certain age group will be interested in this product, that customers with a certain household income will purchase this product after seeing the ad, that frequent sports site visitors will...

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You're reading from Python Machine Learning By Example Unlock machine learning best practices with real-world use cases

Table of Contents (18) Chapters

A brief overview of ad click-through prediction

Authors (1)

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You're reading from Python Machine Learning By Example Unlock machine learning best practices with real-world use cases

Table of Contents (18) Chapters

A brief overview of ad click-through prediction

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