Boosting Search Engine Optimization (SEO)
Another promising area for ChatGPT to be a game changer is Search Engine Optimization (SEO). This is the key element behind ranking in search engines such as Google or Bing and it determines whether your websites will be visible to users who are looking for what you promote.
Definition
SEO is a technique used to enhance the visibility and ranking of a website on search engine results pages (SERPs). It is done by optimizing the website or web page to increase the amount and quality of organic (unpaid) traffic from search engines. The purpose of SEO is to attract more targeted visitors to the website by optimizing it for specific keywords or phrases.
Imagine you run an e-commerce company called Hat&Gloves, which only sells, as you might have guessed, hats and gloves. You are now creating your e-commerce website and want to optimize its ranking. Let’s ask ChatGPT to list some relevant keywords to embed in our website: