What is the Content Studio?
At a very basic level, the content studio is like a folder inside Mailchimp where you can save images, documents, and other assets you intend to use in campaigns, ads, and forms of automation throughout the app. The neat thing about the content studio is that if you connect an Instagram business account or you choose to create a store, you will also have those images available to you in the content studio.
By default, the Content studio is broken down into subsections inside the feature:
- Creative Assistant
- My Files
- Products
- Giphy
- My Logo
The great thing about having all of these assets and files in one centralized place within the Mailchimp platform is that you can begin to play around with and tangibly see how your visual and aesthetic choices play together. This is a very concrete way to visualize your brand and how others in your audience will experience your aesthetic choices.
We’ll touch on these...
