Establishing Your Brand with the Content Studio

We’ve talked about your brand a bit in the last several chapters. If anything, this becomes an increasingly important thing to consider the more channels you add to your marketing efforts. If you think about how tracking and content have worked for you in the last few years, you may have noticed that the ads you see across the internet have been familiar and consistent. The more you browse content and even products, over time, the more the ads you see, and the recommended content on your social media feeds are skewed toward showing you familiar content or previously viewed products.

The brands and their content also become pretty easy to spot because lots of these people and companies spend time thinking about their brand identity. As I noted in Chapter 1, generationally, people are using more and more digital screens, but the amount of time we have to make an impact per screen is compressed. This means that the more cohesive...