Strategies for Automating Using the Customer Journey Builder

Mailchimp is a marketing automation platform. We’ve covered quite a bit thus far related to the marketing channel features available and even talked a bit about channels such as websites that can stand alone and represent your brand and products, and funnel visitors to your audience if you’d like. But to really tap into the power of automation with the platform, we’ll be looking at the Classic Automation and Customer Journey Builder features.

In this chapter, we will cover the following key topics:

• The basics of automation and events
• The types of automation, journeys, and their logic
• Common use cases and recipes
• Setting up a Classic Automation or the Customer Journey Builder

So let’s review some of the theory behind how these types of automation features function and what kind of events we should consider when considering leveraging them.