Fashion Victims – using the cloud as an extension of our business

I included this third scenario because it represents a common first contact of many companies with the cloud and, as we will discuss in the next and last chapter of the book, some of the decisions that we will be taking during the earliest stages of establishing our presence in Google Cloud will have an important impact on its future and may contribute to its success or otherwise totally ruin it.

This example has to do with a well-known brick-and-mortar brand. Fashion Victims has been welcoming its very exclusive customers for decades in a very representative three-floor concept store in the heart of Paris, France. Last year, the founder died, and his two daughters, who are now in control of the company, want to take the brand to the next level, opening their fashion catalog to everyone with more affordable offers for all tastes and budgets, and extending their presence to more than 10 new international markets...