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Decoding Large Language Models

You're reading from   Decoding Large Language Models An exhaustive guide to understanding, implementing, and optimizing LLMs for NLP applications

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Product type Paperback
Published in Oct 2024
Publisher Packt
ISBN-13 9781835084656
Length 396 pages
Edition 1st Edition
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Author (1):
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Irena Cronin Irena Cronin
Author Profile Icon Irena Cronin
Irena Cronin
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1: The Foundations of Large Language Models (LLMs)
2. Chapter 1: LLM Architecture FREE CHAPTER 3. Chapter 2: How LLMs Make Decisions 4. Part 2: Mastering LLM Development
5. Chapter 3: The Mechanics of Training LLMs 6. Chapter 4: Advanced Training Strategies 7. Chapter 5: Fine-Tuning LLMs for Specific Applications 8. Chapter 6: Testing and Evaluating LLMs 9. Part 3: Deployment and Enhancing LLM Performance
10. Chapter 7: Deploying LLMs in Production 11. Chapter 8: Strategies for Integrating LLMs 12. Chapter 9: Optimization Techniques for Performance 13. Chapter 10: Advanced Optimization and Efficiency 14. Part 4: Issues, Practical Insights, and Preparing for the Future
15. Chapter 11: LLM Vulnerabilities, Biases, and Legal Implications 16. Chapter 12: Case Studies – Business Applications and ROI 17. Chapter 13: The Ecosystem of LLM Tools and Frameworks 18. Chapter 14: Preparing for GPT-5 and Beyond 19. Chapter 15: Conclusion and Looking Forward 20. Index 21. Other Books You May Enjoy

LLMs in marketing – strategy and content optimization

The following case is about a company implementing LLMs for their marketing strategy and content optimization.

Background

In the fast-paced world of digital marketing, Digimarket Corporation, a multinational consumer goods company, recognized the need to optimize its marketing strategy and content creation to stay ahead of the competition. The company sought to leverage the capabilities of LLMs to enhance its marketing efforts.

Objective

Digimarket Corporation aimed to use LLMs to generate engaging content, personalize customer interactions, and analyze market trends to improve its overall marketing strategy.

Implementation of LLMs

Let’s go through the LLM implementation actions that were taken.

Content creation and personalization

The implementation of LLMs for content creation and personalization is a transformative approach that businesses such as Digimarket Corporation can utilize to streamline...

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