The art of persuading others
Being right is not enough: this is the plain and sometimes upsetting reality faced by many data practitioners who cannot have their points—however truthful and insightful—heard and accepted by those in charge. As we saw in the first chapter, there are multiple routes for leveraging data analytics to create economic value, which we called data-to-value paths. In most cases, to create value, we need data to influence others to make the right decisions or take the appropriate actions. Think about this now: all you have seen so far in the book—all the efforts to transform your data, find insights, and build robust models—will sadly remain useless if we miss the last bit of the chain, which is impacting the actions of others. It is in our best interests to protect our work from becoming irrelevant by driving it all the way through to action, without making the naïve assumption that "it is enough to do the math work."...
