Measuring actual use

As we discussed earlier, keeping track of page views alone isn’t reflective of the number of requests that a user sends to the server. With Google Tag Manager and Google Analytics, you can keep track of more than just page views with ease.

As of the time of publication, here are some of the default events you can configure across various categories. This list will grow over time:

• Page View: Used to track whether a user is sticking around as page resources load and the page is fully rendered:
  • Page View; fired at the first opportunity
  • DOM Ready; when the DOM structure is loaded
  • Window Loaded; when all elements are finished loading
• Click: Used to track a user’s click interactions with the page:
  • All Elements
  • Just Links
• User Engagement: Tracks user behavior:
  • Element Visibility; whether elements have been shown
  • Form Submission...