Summary
As we saw, app linking has become powerful in Android Marshmallow. This allows you, the app developers, help the system better decide how to act. Handling web URLs will give you wider exposure, a bigger funnel for your apps, and better experience, which you can provide to your users (which in turn leads to better ratings, more downloads, and vice versa).
App linking is simple to implement, easy to understand, and is a must-have feature in the mobile/web world today. While app linking enables better action handling for those using your applications, users can have multiple devices, expecting the same behavior on each device, and would be more engaged if their data and action handling happens smoothly. This brings us to our next chapter, which will teach you how to back up user settings and more.
