Competition – love your enemies

Now that we’ve discussed the internal process of ideating potential areas of AI adoption within your product, as well as the stages of ensuring your data readiness to adopt AI, we can move on to your external environment and internal development.

Your competitors will offer a landscape of possibilities when it comes to what AI adoption will look like for your product. We don’t advise mimicking your competitors’ AI strategy but, rather, taking what AI adoption looks like for your competition as input when you weigh up options. AI PMs who mimic the competition risk their product’s failure because doing so makes them lose what makes them special to customers, investors, partners, and employees. Your product is unique and that’s what attracts people to it. Own your unique value proposition and find a way to make it even more special with AI. Using the data you already have will take you quite far, but there...