Taking action steps
Following the discussion in the Foundation steps – how to position yourself section, you should have an idea of what your brand is, have your social media and BeatStars, and Youtube channel website up, and have some great music ready to go to market. Now, let’s talk about taking the digital approach so we can start creating opportunities to get in the room in person.
When it comes to driving growth in any business, there are two types of outreach:
- Cold outreach: Reaching out to potential clients who haven’t shown any interest in your music is classified as “cold outreach.” This includes contacting people or businesses through social media, phone, or email without any prior connection or interaction. Cold outreach seeks to pique interest and initiate dialogue with potential clients.
- Hot outreach: On the other hand, hot outreach refers to contacting potential clients who have already expressed an interest in the product...
