Travel and E-Commerce challenges

The travel and e-commerce industries have two common challenges that make it very difficult for any new solution to have an immediate impact:

• Current solutions are very advanced

• The discovery challenge

I consulted some of my colleagues before writing this chapter and asked them to refer me to the best bot – whether voice or chat – that they could recommend in these industries. The recommendations I received for the travel industry weren't necessarily for good companies, but rather for large companies that have already implemented a bot solution. In the e-commerce category, Amazon and Google were recommended many times. We all agreed that there isn't yet a bot that truly makes a difference in the industry and that we still have a long way to go. But why is that?

Can you compete with something that is already successful?

The first challenge is the fact that today's digital solutions are good enough, if not very good, and are very difficult to compete with. e-commerce...