You.com – how to choose a domain name

Domain names should first and foremost be simple – as easy as you can make them and as like the title of your website as possible. Although domain names have now been around for quite a long time, there are still some great ones out there, so don’t worry! That said, domain names act as the address for your site, your business, and your project, so they are important to get right – for example, the website for this book is signuptolaunch.com. The URL for my company website is weekofthewebsite.com. When I named both, domain name availability was absolutely a part of the considerations – you want to be able to easily communicate where to find your site, and a part of that will be your domain name.

Here are a few things to keep in mind when registering your site’s web address:

• Avoid domain names that are too long, as these can be difficult for your audience to use and suboptimal for search engine...