You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

Salesforce Commerce Cloud is the umbrella term for the family of products designed to support commerce transactions, regardless of the channel. One of the products in the Salesforce Commerce Cloud is B2C Commerce, formerly called Demandware. It's a standalone SaaS product designed to support the needs of the world's largest organizations across a variety of industries selling products direct to consumers online, in store, through social channels, marketplaces, and more.

B2C Commerce includes robust product and catalog management, pricing and promotion support, inventory tracking, customer data management, personalized AI recommendations powered by Commerce Cloud Einstein, and more. This chapter will focus on outlining the primary features of B2C Commerce within a larger B2C solution so that you, as the solution architect, can understand what role this product plays and what the integration points and best practices...