Tips for a strong opening
Each marketing meeting has a different purpose as we saw in Chapter 1, Identifying the Meeting Type. We will explore some tips to make sure you open each type of meeting on a strong note in the following sections.
A staff meeting
State the purpose of the meeting and the order in which you would like people to speak. For example, "Thank you everyone for coming to today's marketing staff meeting. It is important that we are all in sync and have an idea what everyone is working on and what is coming down the pipeline. Let's begin counter-clockwise today with John, followed by Mary, and so on. John, tell us what you have."
A status report
Ensure everyone knows which project, campaign, or activity you are giving a status on and any key learning point. It could go something like this: "I am here to give you an update on our back-to-school campaign launched last month. I would like to show you some key highlights of the campaign such as how our click-through rates have been...
