Publishing your application to Microsoft Store

Microsoft Store is the most efficient and straightforward way with which to distribute your application to a broader audience. It's a catalog of applications and games that is preinstalled on every Windows computer, which greatly simplifies the experience of downloading and installing applications on your machine. Users no longer have to open a browser, search for an application with a search engine, find the right website (avoiding, in the meantime, potentially malicious ones), download the installer, and execute it. With Microsoft Store, they can simply search for the app they need and, by clicking on a button, trigger the installation. The following screenshot shows Microsoft Store in the browser:

Figure 11.8 – The Microsoft Store main page

As a developer, Microsoft Store greatly simplifies the distribution experience thanks to the following features:

• You don't need to buy a certificate...