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Mastering WooCommerce 4

You're reading from   Mastering WooCommerce 4 Build complete e-commerce websites with WordPress and WooCommerce from scratch

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Product type Paperback
Published in Mar 2020
Publisher Packt
ISBN-13 9781838822835
Length 334 pages
Edition 1st Edition
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Author (1):
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Patrick Rauland Patrick Rauland
Author Profile Icon Patrick Rauland
Patrick Rauland
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Table of Contents (15) Chapters Close

Preface 1. Installing WordPress and WooCommerce 2. Configuring Products FREE CHAPTER 3. Organizing Products 4. Optimizing SEO and Attracting Traffic 5. Managing Sales Through WP Admin 6. Syncing Product Data 7. Configuring In-Store POS Solutions 8. Using Fulfillment Software 9. Speeding Up Your Store 10. Setting Up Your Theme 11. Customizing the Product Page 12. Building a Landing Page 13. Creating Plugins for WooCommerce 14. Other Books You May Enjoy

Optimizing content above the fold

On a typical product page, there are a half dozen images. And many of them are "below the fold." The fold is a term from the newspaper industry where there was a literal fold. You wanted your best headlines and photos to be above the fold so everyone would see them.

In the following screenshot, you can see where my fold is on my laptop and what is considered above and below the fold:

In the web world, we still use the fold terminology but we talk about it in different ways. And when it comes to optimization we can "lazy-load" our images. Lazy loading means we only download the image once the viewer starts scrolling down.

A few of the plugins we've looked at in this chapter will do this for us. But I want to show you how to do this with a free plugin that we've already installed.

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