Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Mastering Salesforce Experience Cloud
Mastering Salesforce Experience Cloud

Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions

Arrow left icon
Profile Icon Lillie Beiting Profile Icon Rachel Rogers
Arrow right icon
€18.99 per month
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (6 Ratings)
Paperback Oct 2024 328 pages 1st Edition
eBook
€15.99 €23.99
Paperback
€29.99
Subscription
Free Trial
Renews at €18.99p/m
Arrow left icon
Profile Icon Lillie Beiting Profile Icon Rachel Rogers
Arrow right icon
€18.99 per month
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (6 Ratings)
Paperback Oct 2024 328 pages 1st Edition
eBook
€15.99 €23.99
Paperback
€29.99
Subscription
Free Trial
Renews at €18.99p/m
eBook
€15.99 €23.99
Paperback
€29.99
Subscription
Free Trial
Renews at €18.99p/m

What do you get with a Packt Subscription?

Free for first 7 days. $19.99 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing
Table of content icon View table of contents Preview book icon Preview Book

Mastering Salesforce Experience Cloud

Part 1:Curating a Digital Experience Strategy

When building a digital experience strategy, there are several key components. First, you need to identify who you need to engage internally, and what type(s) of customers you are trying to attract. Then, you need to turn that information into what parts of the Salesforce technology stack you will need to leverage.

Keeping that in mind, we have curated this part to have the following chapters:

  • Chapter 1, Defining Your Digital Experience Strategy
  • Chapter 2, Translating Your Audience and Interactions into Meaningful Technology Features
  • Chapter 3, Technology Component Identification: Which Parts of Experience Cloud Do I need?
Left arrow icon Right arrow icon

Key benefits

  • Empower your team and your organization to lead and maintain an Experience Cloud transformation
  • Master out-of-the-box Experience Cloud features, custom development options, and development best practices
  • Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

Who is this book for?

If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.

What you will learn

  • Define your audience and identify your overall strategy for an Experience Cloud site
  • Understand the technical and operational strategy needed to support your site
  • Work with the Experience Cloud data model and standard template features
  • Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options
  • Get to grips with the how Salesforce Flow and Triggers work
  • Leverage marketing automation, knowledge base, and communication in the site
  • Find out about site launch tactics, user creation, site moderation, and ongoing reporting

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Oct 04, 2024
Length: 328 pages
Edition : 1st
Language : English
ISBN-13 : 9781835466346
Vendor :
Salesforce
Tools :

What do you get with a Packt Subscription?

Free for first 7 days. $19.99 p/m after that. Cancel any time!
Product feature icon Unlimited ad-free access to the largest independent learning library in tech. Access this title and thousands more!
Product feature icon 50+ new titles added per month, including many first-to-market concepts and exclusive early access to books as they are being written.
Product feature icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Product feature icon Thousands of reference materials covering every tech concept you need to stay up to date.
Subscribe now
View plans & pricing

Product Details

Publication date : Oct 04, 2024
Length: 328 pages
Edition : 1st
Language : English
ISBN-13 : 9781835466346
Vendor :
Salesforce
Tools :

Packt Subscriptions

See our plans and pricing
Modal Close icon
€18.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
€189.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts
€264.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total 100.97
StartupPro: How to set up and grow a tech business
€32.99
Mastering Salesforce Experience Cloud
€29.99
Odoo Development Cookbook
€37.99
Total 100.97 Stars icon

Table of Contents

21 Chapters
Part 1:Curating a Digital Experience Strategy Chevron down icon Chevron up icon
Chapter 1: Defining Your Digital Experience Strategy Chevron down icon Chevron up icon
Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features Chevron down icon Chevron up icon
Chapter 3: Technology Component Identification – Which Parts of Experience Cloud Do I Need? Chevron down icon Chevron up icon
Part 2: Infrastructure Setup to Support and Customize Design Strategy Chevron down icon Chevron up icon
Chapter 4: Curating Data Models Chevron down icon Chevron up icon
Chapter 5: Understanding Experience Cloud Templates Chevron down icon Chevron up icon
Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components Chevron down icon Chevron up icon
Part 3: Human-Centric Development Chevron down icon Chevron up icon
Chapter 7: Leveraging Screen Flows versus Apex Chevron down icon Chevron up icon
Chapter 8: Understanding Inputs – Emails, Chats, and Text Messages Chevron down icon Chevron up icon
Chapter 9: Marketing Automation Setup Chevron down icon Chevron up icon
Chapter 10: Leveraging Case Management and Knowledge Bases Chevron down icon Chevron up icon
Part 4: Site Launch Chevron down icon Chevron up icon
Chapter 11: Security – Authentication, Data Sharing, and Encryption Chevron down icon Chevron up icon
Chapter 12: Monitoring Your Site – Salesforce Native Reporting Chevron down icon Chevron up icon
Chapter 13: Site Launch, Maintenance, and Moderation Chevron down icon Chevron up icon
Part 5: Certifications Chevron down icon Chevron up icon
Chapter 14: Best Practices and Certification Test Preparation Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

Most Recent
Rating distribution
Full star icon Full star icon Full star icon Full star icon Full star icon 5
(6 Ratings)
5 star 100%
4 star 0%
3 star 0%
2 star 0%
1 star 0%
Filter icon Filter
Most Recent

Filter reviews by




lifewithryan Nov 02, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
DISCLAIMER: I was the technical reviewer for this book.When I was first asked to be the technical reviewer for "Mastering Salesforce Experience Cloud" I initially worried that I'd been out of the game too long. I said yes anyway and I'm very pleased that I did.There's just enough technical in this book to get you set off on the right foot, but where this work really shines is in the establishment of a plan and the involvement of the stakeholders. Too often, technical books simply "talk tech" leaving those of us who are perhaps a bit less on the "people" side sort of wandering in the dark of how to really plan and get started with large projects in the enterprise. It was refreshing to be presented with the things that I found myself usually not thinking about until the last minute (or after they've blown up in my face!).Will you learn the steps to get started? Yes. Will you learn ALL that there is to know about the stack? No but you will be given the path to follow to get started on the journey and get to the answers you need by involving the right people, and knowing what questions to ask of them.I look forward to their next publication.
Amazon Verified review Amazon
Jedsped Oct 10, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This easy-to-follow guide was also very easy to read, even enjoyable, which is rare for a technical book. The standard for Salesforce guides.
Amazon Verified review Amazon
Hersh C. Oct 08, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.It breaks down complex web development topics specific to Salesforce in a digestible fashionGreat primer for certification test prepGives historical context into how the product came to be and why it works the way it doesExplains marketing concepts within the experience cloud sites themselvesTalks heavily about integrations with other Salesforce products as well as external applicationsGives a framework for how to set reasonable expectations with internal partners you’re building for, especially when designing for their custom audiences
Amazon Verified review Amazon
AmyFinds Oct 08, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
For all of us Salesforce professionals eager to take our skills to the next level, "Mastering Salesforce Experience Cloud" is the ultimate guide to transforming customer interactions into powerful digital experiences. Here's why I think this book is a standout choice:Strategic Blueprint for Success: If you’re looking to create a winning digital experience, this book lays out the strategy from start to finish. It teaches you how to define your audience, map interactions, and use Salesforce technology to deliver tailored solutions that resonate with customers.Deep Dive into Salesforce’s Core Tools: The technical know-how packed into these pages is impressive. Whether it's choosing the right components like Lightning Web Components or understanding the nuances of different Experience Cloud templates, the book simplifies these decisions so you can focus on delivering value.Creating Human-Centered Designs: One of the strongest aspects of this guide is its emphasis on putting the user first. The authors illustrate how to use Salesforce’s declarative tools to build intuitive flows and components, ensuring that your customers have a seamless, user-friendly experience.Built-In Security Measures: Salesforce professionals know that security can't be an afterthought. This book’s section on data protection, authentication, and encryption is a lifesaver, guiding you through setting up a secure, reliable Experience Cloud environment.Your Path to Certification and Beyond: Finally, the comprehensive section on certification prep is a game-changer. It's packed with actionable tips, mock questions, and insider insights to help you ace the Salesforce Experience Cloud Certification, making you a certified expert ready to take on the toughest challenges.Overall, "Mastering Salesforce Experience Cloud" is not just a book—it’s a mentor, guiding you through every step of creating, securing, and optimizing your Salesforce Experience Cloud sites. Perfect for both beginners looking to learn and seasoned pros aiming to refine their skills. I love having these books to easily reference, rather than googling for hours!
Amazon Verified review Amazon
Anna Benbrook Oct 05, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Great read! This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.
Amazon Verified review Amazon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

What is included in a Packt subscription? Chevron down icon Chevron up icon

A subscription provides you with full access to view all Packt and licnesed content online, this includes exclusive access to Early Access titles. Depending on the tier chosen you can also earn credits and discounts to use for owning content

How can I cancel my subscription? Chevron down icon Chevron up icon

To cancel your subscription with us simply go to the account page - found in the top right of the page or at https://subscription.packtpub.com/my-account/subscription - From here you will see the ‘cancel subscription’ button in the grey box with your subscription information in.

What are credits? Chevron down icon Chevron up icon

Credits can be earned from reading 40 section of any title within the payment cycle - a month starting from the day of subscription payment. You also earn a Credit every month if you subscribe to our annual or 18 month plans. Credits can be used to buy books DRM free, the same way that you would pay for a book. Your credits can be found in the subscription homepage - subscription.packtpub.com - clicking on ‘the my’ library dropdown and selecting ‘credits’.

What happens if an Early Access Course is cancelled? Chevron down icon Chevron up icon

Projects are rarely cancelled, but sometimes it's unavoidable. If an Early Access course is cancelled or excessively delayed, you can exchange your purchase for another course. For further details, please contact us here.

Where can I send feedback about an Early Access title? Chevron down icon Chevron up icon

If you have any feedback about the product you're reading, or Early Access in general, then please fill out a contact form here and we'll make sure the feedback gets to the right team. 

Can I download the code files for Early Access titles? Chevron down icon Chevron up icon

We try to ensure that all books in Early Access have code available to use, download, and fork on GitHub. This helps us be more agile in the development of the book, and helps keep the often changing code base of new versions and new technologies as up to date as possible. Unfortunately, however, there will be rare cases when it is not possible for us to have downloadable code samples available until publication.

When we publish the book, the code files will also be available to download from the Packt website.

How accurate is the publication date? Chevron down icon Chevron up icon

The publication date is as accurate as we can be at any point in the project. Unfortunately, delays can happen. Often those delays are out of our control, such as changes to the technology code base or delays in the tech release. We do our best to give you an accurate estimate of the publication date at any given time, and as more chapters are delivered, the more accurate the delivery date will become.

How will I know when new chapters are ready? Chevron down icon Chevron up icon

We'll let you know every time there has been an update to a course that you've bought in Early Access. You'll get an email to let you know there has been a new chapter, or a change to a previous chapter. The new chapters are automatically added to your account, so you can also check back there any time you're ready and download or read them online.

I am a Packt subscriber, do I get Early Access? Chevron down icon Chevron up icon

Yes, all Early Access content is fully available through your subscription. You will need to have a paid for or active trial subscription in order to access all titles.

How is Early Access delivered? Chevron down icon Chevron up icon

Early Access is currently only available as a PDF or through our online reader. As we make changes or add new chapters, the files in your Packt account will be updated so you can download them again or view them online immediately.

How do I buy Early Access content? Chevron down icon Chevron up icon

Early Access is a way of us getting our content to you quicker, but the method of buying the Early Access course is still the same. Just find the course you want to buy, go through the check-out steps, and you’ll get a confirmation email from us with information and a link to the relevant Early Access courses.

What is Early Access? Chevron down icon Chevron up icon

Keeping up to date with the latest technology is difficult; new versions, new frameworks, new techniques. This feature gives you a head-start to our content, as it's being created. With Early Access you'll receive each chapter as it's written, and get regular updates throughout the product's development, as well as the final course as soon as it's ready.We created Early Access as a means of giving you the information you need, as soon as it's available. As we go through the process of developing a course, 99% of it can be ready but we can't publish until that last 1% falls in to place. Early Access helps to unlock the potential of our content early, to help you start your learning when you need it most. You not only get access to every chapter as it's delivered, edited, and updated, but you'll also get the finalized, DRM-free product to download in any format you want when it's published. As a member of Packt, you'll also be eligible for our exclusive offers, including a free course every day, and discounts on new and popular titles.