0

Explore Products

Best Sellers

New Releases

Books

Videos

Audiobooks

Free Learning

Marketing Automation with Mailchimp

You're reading from Marketing Automation with Mailchimp Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Product type Paperback

Published in May 2023

Publisher Packt

ISBN-13 9781800561731

Length 304 pages

Edition 1st Edition

Tools

MailChimp

Concepts

Marketing

Author (1):

Margarita J. Caraballo

View More author details

Table of Contents (25) Chapters

Preface

1. Part 1:Introduction to Mailchimp

2. Chapter 1: Welcome to Marketing with Mailchimp FREE CHAPTER

3. Part 2:Getting Set Up

4. Chapter 2: Basics of Account Management and Audiences

5. Chapter 3: Importing and Combining Audiences

6. Chapter 4: Understanding the Difference between Groups, Tags, and Segments

7. Chapter 5: Strategies and Tools for Managing Inactive Contacts

8. Part 3:Basic Channels

9. Chapter 6: Setting Up and Customizing Various Form Types

10. Chapter 7: Establishing Your Brand with the Content Studio

11. Chapter 8: Outreach Marketing with Templates and Campaigns

12. Chapter 9: Setting Up Your Marketing Presence with Websites

13. Part 4:Refine and Automate

14. Chapter 10: Understanding Reports and Analytics

15. Chapter 11: Implementing A/B and Multivariate Testing

16. Chapter 12: Strategies for Automating Using the Customer Journey Builder

17. Chapter 13: Setting Up a Mailchimp E-Commerce Store

18. Part 5:Get Smarter and Connect

19. Chapter 14: E-Commerce Integrations

20. Chapter 15: Form and Survey Integrations

21. Chapter 16: CRM and Connectivity Integrations

22. Chapter 17: Use Cases and Real-World Examples

23. Index

Why subscribe?

24. Other Books You May Enjoy

Further reading

Each chapter moving forward will have this section listed at the end to help provide you with some additional resources in case you’re interested in further reading on the topics covered in the chapter. In this case, you’ll find links to the definitions I referenced and articles discussing the broader digital marketing world:

The Evolution and History Of Digital Marketing:

https://online.uwa.edu/news/history-of-digital-marketing/

Forbes overview of the future landscape of digital marketing:

https://www.forbes.com/sites/forbesagencycouncil/2018/03/28/what-is-the-future-of-digital-marketing/

Glossary definition of a marketing channel:

https://www.gartner.com/en/marketing/glossary/marketing-channel

You have been reading a chapter from

Marketing Automation with Mailchimp

Published in: May 2023

Publisher: Packt

ISBN-13: 9781800561731

© 2023 Packt Publishing Limited All Rights Reserved

Register for a free Packt account to unlock a world of extra content!

A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.

Unlock this book and the full library FREE for 7 days

Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of

Start free trial

Renews at €18.99/month. Cancel anytime

Authors (1)

Margarita J. Caraballo

Margarita J. Caraballo

Margarita Caraballo is a senior technical product manager at Mailchimp, a marketing automation platform that has joined the Intuit suite of products as of late 2021. She lives in Atlanta and has been with Mailchimp for close to a decade and has seen its growth from a bulk email web app to a multi-channel marketing automation platform. Throughout that time, she has worked in every major customer-focused pillar of the company: product, engineering, and support. Throughout her career in tech, she has worked directly with users, as well as embedded with engineering teams. She is often described as equal parts data-driven and practical, helping others learn how to connect the pieces of their data together to tell a compelling story.

See other products by Margarita J. Caraballo