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Hearing the Voice of the Customer

You're reading from   Hearing the Voice of the Customer Boost your business revenue by interpreting the customer's voice

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Product type Paperback
Published in Jan 2018
Publisher
ISBN-13 9781634623315
Length 153 pages
Edition 1st Edition
Tools
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Author (1):
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Bill Inmon Bill Inmon
Author Profile Icon Bill Inmon
Bill Inmon
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Toc

Table of Contents (15) Chapters Close

1. Introduction FREE CHAPTER
2. 1: Value 3. 2: Source 4. 3: Technology 5. 4: Taxonomies 6. 5: Text 7. 6: Visualization 8. 7: Restaurants 9. 8: Call Centers 10. 9: Airlines 11. 10: Surveys 12. 11: Strategy 13. 12: Infrastructure 14. 13: Combinations 15. Index

In summary

The creation of a visualization is the tail end of a long process. Textual ETL produces raw data. In order to prepare that raw data a secondary process.

The actual form of the visualization is quite varied. There are bar charts, continuous variable charts, pie charts, geographic chart, and scatter diagrams.

The ability to do drill down processing in analytical processing depends on the fact that the data being analyzed has come from a hierarchical presentation.

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