Fueling growth – mastering GTM planning for growth product managers

As a growth product manager, your responsibilities surpass the typical duties of a product manager. You are accountable for driving fast and sustainable growth for both the product and the business. This section aims to provide growth product managers with a GTM planning strategy that builds upon the groundwork laid in the product roadmap phase to help them succeed in their endeavors.

Launching a new product successfully requires careful planning and research to identify and understand the ideal target market. By analyzing customer demographics, behaviors, needs, and the competitive landscape, product managers can tailor strategies to resonate with the audience that will provide the greatest value and revenue potential. Beyond product positioning and pricing strategies, we will now examine other elements that are critical for growth product managers to master.

Market segmentation to provide focus

Rather...