Pitfalls to avoid
While a diligent focus on metrics drives growth, certain risks can emerge. To empower growth product managers on their journey to success, it’s essential to not only recognize these challenges but also understand how to adeptly sidestep them. Let’s look at some of these pitfalls and how to avoid them:
- Vanity metrics – a deceptive mirage
- Data paralysis – breaking free from analysis inertia
- User experience sacrifice – preserving the core value
- Customer segmentation mistakes
- Poor timing of upsells
- Addressing critiques
Vanity metrics – a deceptive mirage
Pitfall: Tracking superficial engagement metrics such as clicks without tying them directly to revenue can be misleading, creating a deceptive sense of success.
Real-world example: A social media platform celebrates an increase in ad clicks yet fails to acknowledge the simultaneous decrease in revenue per user.
How to avoid: Prioritize...
