Knowing the importance of SEO and how it increases your organic traffic

In order to understand how to use SEO to increase organic traffic and the importance of it, let's start by understanding the different terms and the reason why they are so important to your organization.

SEO 101 – understanding the basics

To understand SEO, let's first set the stage. Think about yourself and how you find information today. With anything you are looking for, from recipes to deciding on your next vacation, or even trying to find out more about something as serious as an illness, you turn to a search engine such as Google, Bing, or Yahoo. Some of us who are old enough will recall Ask Jeeves. These are all platforms where we can ask a question and they will, in seconds, return a list of results based on our queries.

Google today is the most popular search engine, accounting for more than 92% of the market share when it comes to search engines. It is so widespread that it is...