Identifying KPIs
Identifying the right KPIs is critically important for data-informed organizations because they help keep objectives and organizational goals as key drivers of decision making. Having the wrong KPIs can waste a lot of time and effort working toward the wrong outcomes as well as have serious unintended consequences. Unintended consequences are discussed in more detail in the next section of this chapter. This section will help us first identify key characteristics of KPIs, and then how to identify the two types of KPIs: leading and lagging.
Characteristics of KPIs
Organizations always have some level of KPIs they are driving toward, but there are many times that those KPIs have a flaw in them. These flaws can lead to organizations that are striving to achieve their KPIs, but even if they do, they do not improve on the desired goals and outcomes. The following 10 characteristics will help you identify and define proper KPIs:
- Ties to strategic objectives...