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Cracking the Product Marketing Code

You're reading from   Cracking the Product Marketing Code Craft winning go-to-market strategies for market domination

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Product type Paperback
Published in Oct 2023
Publisher Packt
ISBN-13 9781837632763
Length 292 pages
Edition 1st Edition
Concepts
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Authors (2):
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Daniel Kuperman Daniel Kuperman
Author Profile Icon Daniel Kuperman
Daniel Kuperman
Iman Bayatra Iman Bayatra
Author Profile Icon Iman Bayatra
Iman Bayatra
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1 – Introduction
2. Chapter 1: Introducing Product Marketing FREE CHAPTER 3. Chapter 2: Inbound Product Marketing – Product Innovation 4. Chapter 3: Outbound Product Marketing – Driving Product Adoption and Growth 5. Part 2 – Driving Product Enhancement with Inbound Strategies
6. Chapter 4: Market Research and Competitive Analysis - Strategies to Enhance Innovation 7. Chapter 5: Customer Research – Creating an Effective Voice for Customer Programs 8. Chapter 6: Influencing the Product Roadmap 9. Chapter 7: Customer Segmentation and Personas 10. Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
11. Chapter 8: Competitive Positioning and Messaging for Growth 12. Chapter 9: GTM Strategies for Exponential Growth 13. Chapter 10: Enable Your Sales Team and Maximize Effectiveness 14. Part 4 – Impactful Collaboration and Value Creation
15. Chapter 11: Ensure Internal Stakeholders Buy-In 16. Chapter 12: Analyst Relations (AR) 17. Index 18. Other Books You May Enjoy

Summary

In this chapter, we delved into the creation of an impactful AR program, revealing its potential to grant product marketers unique access to a wealth of comprehensive insights. We explored how analysts possess the remarkable ability to shape industry perceptions of products. Furthermore, we offered valuable best practices and insightful tips for constructing a robust AR program, guaranteeing its effectiveness.

As we wrap up this chapter, we bring the final curtain down on the last section of this book. The journey through these pages has been a deliberate endeavor to provide you with a comprehensive understanding of the key functions and activities of product marketing. The insights woven into these chapters have been meticulously crafted to offer not only assistance but also a reservoir of practical utility. May this book act as a foundation upon which you can continue to explore and master the intricacies of the product marketing role.

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